This year Alpen is supporting The Color Run – the world’s happiest 5k. By offering runners the chance to sample NEW Alpen Oat Granola, they’ll get an even more positive start to the day.
Alpen have partnered with The Color Run to drive conversation around NEW Alpen Oat Granola and encourage consumers to start their day in a healthy, positive and colourful way! The unique event will give Alpen the chance to sample the new range of Granolas with Color Runners across the country.
At each event Alpen will engage runners with product sampling and the opportunity for them to capture a full 360 photo of themselves and friends who have participated in The Color Run. All Color Runners will be encouraged to share their photos with #StartColorful which will be underpinned by social influencers also sharing how they kick their mornings off to a positive, healthy and colourful start on Instagram to drive conversation around Alpen Granola and The Color Run partnership.
Activity kicks off from the 1st May
Look out for opportunities at retailers nationwide to participate in The Color Run.
Buy tickets here: www.thecolorrun.co.uk
Start your day well with Alpen Oat Granola!